“With I.V. O’clock, we brought the energy and buzz of our brand to the heart of New York City – Times Square – to turn heads to focus on hydration at a critical time of day, 4 PM. But it’s not just about grabbing attention—it’s about creating unforgettable moments that spark curiosity, build connection, and remind people that hydration can be as fun and innovative as it is essential.”
So true.
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